About Us
Inspired by the Arabic word for "circle", DOORA reflects our core mission to drive circular fashion in the Middle East.
Our Values
Accessibility
DOORA is for everyone; all styles, all sizes, and most importantly all budgets. Whether you're a thrifter, a vintage lover, or a luxury shopper, you'll find what you're looking for.
Sustainability
We're fighting fast fashion by promoting a circular approach that gives clothes a longer life. We make conscious shopping affordable and easier than ever, breaking the stigma around secondhand fashion in the region.
WE ALIGN WITH 6 OF THE UN'S SUSTAINABLE DEVELOPMENT GOALS
The Problems
The fashion world is full of contradictions. We have more than enough clothes to dress the next eight generations, yet fast fashion dominates.
Overconsumption
Mass made then thrown
Trends vs Quality
Shifting culture
Regional Market
Choice without options
Poor Experience
Secondhand shopping
Our Solutions
Circular Fashion
Extend life, reduce waste
Mindful
Affordable and ethical
Trust
Safe & seamless process
Beyond Trends
Timeless pieces that feel like you
Our Story
"At 17, I launched small businesses focused on giving clothes a longer life through upcycling and secondhand. That love for fashion took me to Paris, where I joined leading luxury groups to understand how the industry truly operated.
But behind those glossy offices, sustainability and ethics were nothing more than buzzwords. Every strategy was built to drive overconsumption, and I was a part of that system.
So I walked away and created DOORA, a platform that makes conscious fashion easy and accessible to anyone.
I know sustainability may not be everyone's first concern, but at DOORA, it is.
My mission is simple: give people the possibility to enjoy fashion while still making ethical choices."
– Andrea Tegho
Founder